本文作者：王禮仕 認(rèn)證場(chǎng)館行政管理人
沈陽(yáng)新世界博覽館高級(jí)行政顧問(wèn)
過(guò)去24個(gè)月，也就是2020年和2021年，中國(guó)會(huì)展場(chǎng)館行業(yè)遭受了史上最大的挑戰(zhàn)。
During the past 24 months, 2020 and 2021, China’s convention and exhibition venue industry has agonized through the greatest challenges in the industry’s history.
受全球疫情和個(gè)別天氣災(zāi)害影響，行業(yè)經(jīng)歷了會(huì)展取消、場(chǎng)館關(guān)閉、不確定性、收入大幅下降、裁員甚至一些員工和/或家人死亡，從業(yè)人員面臨著極大的壓力。與此同時(shí)，行業(yè)內(nèi)外發(fā)生的種種事件也讓整體環(huán)境變得更加不利。
From a global pandemic and isolated weather calamities, the industry has experienced cancellations, closures, uncertainty, drastic loss in revenues, layoff of staff and even some deaths among staff and/or members of their family. Personal stress has reached extraordinary levels. Of course, what has simultaneously been occurring outside the industry within our communities has heightened overall adverse conditions.
那么，第一個(gè)問(wèn)題是，我們有沒(méi)有從中吸取什么經(jīng)驗(yàn)教訓(xùn)？第二個(gè)問(wèn)題是，為了減輕未來(lái)此類(lèi)挑戰(zhàn)的影響，我們要做出哪些改變？換言之，我們是否吸取了經(jīng)驗(yàn)教訓(xùn)并有所進(jìn)步？
The first question that arises is have we learned from it? The next question is what we are doing differently that can reduce the impact of such challenges in the future. In other words, are we better from what we learned?
沈陽(yáng)新世界博覽館鳥(niǎo)瞰圖
我自1959年從業(yè)至今，從未遇見(jiàn)過(guò)比這段時(shí)間更具挑戰(zhàn)性的時(shí)期。過(guò)去，我們的日常經(jīng)營(yíng)工作大多時(shí)候都鮮有波瀾，重復(fù)著幾乎相同的工作。過(guò)去的20年間，雖然行業(yè)有所增長(zhǎng)，但除了技術(shù)進(jìn)步、社交媒體對(duì)認(rèn)知和營(yíng)銷(xiāo)產(chǎn)生的影響，以及會(huì)展場(chǎng)地供過(guò)于求導(dǎo)致競(jìng)爭(zhēng)加劇以外，我們的行業(yè)幾乎沒(méi)有什么明顯變化。
Having served within the industry since 1959, I know of no other more challenging period of time. We used to be fairly redundant in our operations, experiencing much of the same day to day and year after year. Even with industry growth, little change was obvious aside from, for example, the technological advancements and the impact of social media on awareness and marketing as well as increasing competition produced as the supply of space has exceeded demand all mostly within the last two decades.
然而，近期面臨的種種巨大挑戰(zhàn)要求我們更加注重應(yīng)急預(yù)案準(zhǔn)備工作，也讓我們意識(shí)到專(zhuān)業(yè)領(lǐng)導(dǎo)力的重要性，在專(zhuān)業(yè)領(lǐng)導(dǎo)力的主導(dǎo)下積極主動(dòng)地定期處理潛在的緊急情況。此外，我們還需要相應(yīng)做出改變，以應(yīng)對(duì)各種緊急情況，甚至是大洪水、疫情等稱(chēng)得上“危機(jī)”的事件。
However, what has created an enormous challenge of recent is the requirement for much more emphasis in the area of emergency preparedness and the absolute need for professional leadership to ensure proactive attention to addressing potential emergencies regularly. Additionally, there is the element of the associated change relative to dealing with emergencies, small ones and those we can classify as crises such as major floods and pandemics.
當(dāng)然，我們都知道，問(wèn)題不在于我們的場(chǎng)館是否會(huì)出現(xiàn)潛在的緊急情況，而在于緊急情況將何時(shí)發(fā)生。經(jīng)歷過(guò)去兩年的行業(yè)業(yè)務(wù)嚴(yán)重中斷后，專(zhuān)業(yè)精神要求我們的場(chǎng)館團(tuán)隊(duì)盡可能時(shí)刻做好準(zhǔn)備將全面的應(yīng)急計(jì)劃付諸行動(dòng)。
Surely, we all know now that it is not a question of if there will be an eventual emergency within our venues, rather, only when emergencies will occur. With the staggering interruption to our industry’s business over the last two years, professionalism demands that our venue teams are as ready as possible to put a comprehensive emergency plan into action.
2021全球工業(yè)互聯(lián)網(wǎng)大會(huì)現(xiàn)場(chǎng)圖片
以下我總結(jié)了三點(diǎn)所有從業(yè)人員都應(yīng)該從近期種種事件中吸取的重要經(jīng)驗(yàn)教訓(xùn)：
I have chosen three key discoveries that we should have all learned to address the issues summarized herein:
首先，我們應(yīng)該從2020-2021年的經(jīng)歷中吸取的第一條經(jīng)驗(yàn)教訓(xùn)是，場(chǎng)館團(tuán)隊(duì)必須做好更充分的資源準(zhǔn)備，以便應(yīng)對(duì)緊急情況和不確定性，以及此類(lèi)時(shí)期可能存在的不確定性和/或未知變數(shù)。
The first thing we should have learned during 2020 and 2021 is how venue teams must be better prepared with resources for an emergency and the uncertainty and/or unknowns that will likely exist during such times.
其次，我們應(yīng)該認(rèn)識(shí)到，當(dāng)?shù)貓?chǎng)館團(tuán)隊(duì)必須經(jīng)過(guò)培訓(xùn)，確保他們做好準(zhǔn)備，能夠積極主動(dòng)地迅速利用資源網(wǎng)絡(luò)提供的信息作出響應(yīng)。
Secondly, we should have learned a local venue team must be trained and prepared to respond proactively and expeditiously utilizing the information from a resources network.
此外，我們應(yīng)該認(rèn)識(shí)到，我們必須隨時(shí)準(zhǔn)備變革，用創(chuàng)新的方式調(diào)整最佳商業(yè)實(shí)踐，以減輕緊急情況帶來(lái)的影響，尤其是我們經(jīng)歷過(guò)、未來(lái)還會(huì)持續(xù)經(jīng)歷的這種長(zhǎng)期危機(jī)的影響。
Additionally, we should have learned we must be ready to change, innovatively adapting best business practices to mitigate the emergency, especially a long-term crisis as we have experienced and continue experiencing.
針對(duì)以上三點(diǎn)，我想提出三個(gè)主要建議：
I offer three primary recommendations relative to these three points above:
確保根據(jù)你的場(chǎng)館情況編制書(shū)面應(yīng)急預(yù)案手冊(cè)（Emergency Preparedness Manual），并且所有高層管理人員都根據(jù)手冊(cè)內(nèi)容接受了完備的培訓(xùn)。
Ensure you have a written Emergency Preparedness Manual (EPM) developed for your venue and that all executives are well trained in every aspect of the content.
確保你的本地資源網(wǎng)絡(luò)（所有相關(guān)當(dāng)?shù)夭块T(mén)）能夠熟悉該應(yīng)急預(yù)案手冊(cè)，并隨時(shí)準(zhǔn)備與場(chǎng)館團(tuán)隊(duì)一同應(yīng)對(duì)緊急情況。
Ensure you have local resources (all related local Bureaus) that are familiar with the EPM and ready to address the emergency along with the venue team.
確保擁有能夠隨時(shí)接洽的資源網(wǎng)絡(luò)，積極主動(dòng)聯(lián)系資源網(wǎng)絡(luò)中的人獲取信息、想法和在其它地區(qū)有效的措施（本地的、國(guó)內(nèi)和國(guó)際的）。呼吁建立專(zhuān)業(yè)人員或?qū)I(yè)組織網(wǎng)絡(luò)，提供迫切需要的信息，以便迅速解決問(wèn)題。
Ensure you have the network of resources at your immediate access and be proactive in contacting those in the network for information, ideas, and what works in other locations (local, country and global). Call upon a network of professionals or professional organizations that can provide the critically needed information to expeditiously address the issues.
場(chǎng)館經(jīng)理和高管，尤其是首席執(zhí)行官，應(yīng)發(fā)揮帶頭作用，及時(shí)向利益相關(guān)方說(shuō)明情況。
As a venue manager, executive and especially as CEO, be ready to lead and keep the stakeholders informed.
第四屆遼寧移動(dòng)數(shù)字化大會(huì)現(xiàn)場(chǎng)圖片
例如，我想分享我在這段最具挑戰(zhàn)性的時(shí)期所依賴(lài)的兩個(gè)全球性專(zhuān)業(yè)組織，推薦您使用它們的網(wǎng)站。這兩個(gè)組織積極攜手全球各地的場(chǎng)館和場(chǎng)館領(lǐng)導(dǎo)者制定我們的行業(yè)標(biāo)準(zhǔn)。這兩個(gè)組織由場(chǎng)館高管和場(chǎng)館高管組成的協(xié)會(huì)理事成員領(lǐng)導(dǎo)，且都有著近百年的歷史。它們是：
By way of example, I will share the two global professional organizations which I depended on during this most challenging period and recommend the websites of both organizations for your use. These two associations are actively involved globally with the venues and venue leaders that are setting our industry’s standards. Both were founded nearly 100 years ago and are led by venue executives and association boards consisting of venue executives. They are:
國(guó)際展覽業(yè)協(xié)會(huì)UFI – www.ufi.org
UFI, The Global Association of the Exhibition Industry – www.ufi.org
The International Association of Venue Managers – www.iavm.org
國(guó)際場(chǎng)館經(jīng)理人協(xié)會(huì) – www.iavm.org
第九屆中國(guó)（沈陽(yáng)）國(guó)際現(xiàn)代建筑產(chǎn)業(yè)博覽會(huì)現(xiàn)場(chǎng)圖片
場(chǎng)館經(jīng)理人（亞太）協(xié)會(huì)（www.vma.org.au）是國(guó)際場(chǎng)館經(jīng)理人協(xié)會(huì)的關(guān)聯(lián)機(jī)構(gòu)，前者還與國(guó)際展覽業(yè)協(xié)會(huì)共同資助了2018年開(kāi)創(chuàng)的年度中國(guó)展館管理學(xué)校（Annual China Venue Management School）。（很遺憾的是，由于疫情原因，該學(xué)校2020年的課程被暫停。）
Closely affiliated with the IAVM is the Venue Management Association (Asia and Pacific) Limited (www.vma.org.au) which is a co-sponsor with UFI for the Annual China Venue Management School that began in 2018 (unfortunately cancelled in 2020 due to the pandemic).
為了對(duì)場(chǎng)館領(lǐng)導(dǎo)工作負(fù)責(zé)，我們應(yīng)該考慮參與專(zhuān)業(yè)場(chǎng)館資源網(wǎng)絡(luò)，擴(kuò)充知識(shí)，在日常工作中利用可用的資源完成對(duì)客戶(hù)、公眾和利益相關(guān)方應(yīng)盡的職責(zé)，并應(yīng)對(duì)未來(lái)肯定會(huì)面臨的緊急情況。這也是場(chǎng)館所有方、用戶(hù)、訪客和其他利益相關(guān)方對(duì)我們的要求。
To be responsible in our leadership, we should consider being a part of a network which is proven as a professional venue resource and expand our knowledge with the many benefits that are available to help respond to your clients, public and stakeholders in our day to day responsibilities as well as the emergencies we are sure to face in the future. The venue owners, users, visitors and other stakeholders demand it.
沈陽(yáng)新世界博覽館夜景圖